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Etzdorfer Hof

Pure pleasure grows here! The Etzdorfer Hof is a hotel, restaurant, butcher's shop and above all a place where people meet. The new corporate design gives the farm a fresh look.


Identity & Branding, Print & Packaging


Etzdorfer Hof



Hof Logo 2023.png

Sustainable, fair and regional. The traditional farm from the GDR offers its guests a variety of options and activities. The farm has already received several awards and attracts guests from near and far. Weddings are organised, birthdays are celebrated on the bowling alley or simply delicious food is bought in the farm shop.

The new corporate design combines tradition and modernity. We orientated ourselves on typical packaging designs of the GDR. The challenge was to find a design for many different areas. The logo, which is similar to an emblem, can be easily reduced or allows individual areas of the farm to be placed in the foreground.

New Corporate Design

The new corporate design is fresh and traditional at the same time. The wheat ears stand for the farm's own cultivation. Foodstuffs that are processed by the farm itself are also illustrated. The layout of the farm was used as a decorative pattern and can easily be transferred to other media.

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