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30 years of everyday culture

Discover the special in the ordinary! That is the motto of the Museum of Everyday Culture. We developed a playful key visual that presents traditional exhibits in a modern light.


Identity & Branding, Print, Digital & Web


Landesmuseum Württemberg



The Museum of Everyday Culture is a cultural history museum in Waldenbuch Castle in Baden-Württemberg. It is considered one of the most important folklore museums in the German-speaking world. On the basis of everyday things our culture, our society, even our life is revealed.

On the occasion of the 30th anniversary of the Museum of Everyday Culture, we developed a key visual that tells a story. The landscape of the everyday life is playfully illustrated on a fanfold. The illustration can be easily divided into individual elements and thus transferred to various media and formats.

Extraordinary at second glance

The collaged illustrations on the occasion of the 30th anniversary of the Museum of Everyday Culture show "normal" everyday objects that are exhibited in the museum. The unusual arrangement of the individual objects is surprising and makes the ordinary shine in a new light.

Pferd der Alltagskultur.jpg
Blumenstrauss der Alltagskultur.jpg
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